MajorUndergraduate

BEHAVCOM05 Behavioural commerce

Faculty of Business and Economics

Behavioural commerce (BEHAVCOM05) is a major worth 48 credit points, listing 13 units, taught at Clayton. It is offered in 2 courses: Bachelor of Commerce and Diploma of Higher Education.

Credit points
48
Units
13
Campus
Clayton
Offered in
2 courses

This is the 2023 handbook entry. See the 2024 entry.

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Requisite map

Overview

An understanding of how people and organisations behave is important for career success. This major brings together expertise from economics, management, marketing and psychology to provide an in-depth, multidisciplinary approach to a study of the concepts that will provide the knowledge and skills to enable graduates to seek employment in a wide range of fields.

Availability
Behavioural commerce is listed in B2001 Bachelor of Commerce at Clayton as a major and minor.

Double degree students will not be able to change majors following completion of PSY1011 Psychology 1A due to course rules regarding maximum level 1 units. It is recommended students discuss their options with relevant Student Services staff.

Structure

Courses that offer it

Learning outcomes

In addition to achieving the broad outcomes of your course, and successfully completing this area of study, you will be able to:
  1. 1

    Use psychology to help explain the behaviour of key stakeholders in the economy, including consumers, producers and managers in organisations such as firms, corporations and the public sector

Common questions

Which courses offer Behavioural commerce?

2 courses in 2023: Bachelor of Commerce and Diploma of Higher Education.

What units are in Behavioural commerce?

It lists 13 units, including ATS2992, ECC2600, ECC3600, MGC2230, MGX3100, MGX3991, MKC2110 and MKX2111. The structure above shows which are required and which you choose.

Major details

Type
Major
Study level
Undergraduate
Credit points
48
Faculty
Faculty of Business and Economics
Handbook years
20202021202220232024