Area of studyUndergraduate
BEHAVCOM06 Behavioural commerce
Faculty of Business and Economics
Behavioural commerce (BEHAVCOM06) is an area of study worth 24 credit points, listing 9 units, taught at Clayton.
- Credit points
- 24
- Units
- 9
- Campus
- Clayton
This is the 2023 handbook entry. See the 2024 entry.
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Requisite map
Overview
An understanding of how people and organisations behave is important for career success. This minor brings together concepts from economics, management, marketing and psychology.
Availability
Behavioural commerce is listed in B2001 Bachelor of Commerce at Clayton as a major and minor.
Structure
Core units12 credit points
You must complete the following units
Additional behavioural commerce units12 credit points
You must complete 12 credit points from the following units.
If you are considering MKC2110 or MKX2111, you may only choose to complete one of the two units, to be included in your 12 credit points.
If you are considering MKC2110 or MKX2111, you may only choose to complete one of the two units, to be included in your 12 credit points.
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