DIGMRKTG06 Digital marketing
Faculty of Business and Economics
Digital marketing (DIGMRKTG06) is an area of study worth 24 credit points, listing 4 units, taught at Malaysia.
- Credit points
- 24
- Units
- 4
- Campus
- Malaysia
This is the 2025 handbook entry. See the 2026 entry.
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Requisite map
Overview
Digital marketing enables conversations with customers, disseminates information, allows for queries, and resolves issues. The Digital Marketing minor provides an opportunity for you to learn the skills of creating, processing, and manipulating digital content for businesses. These skills help set strategic direction for organizations allowing for competitive advantage while satisfying customers.
Availability
Digital marketing is listed in B2026 Bachelor of Business and Commerce at Malaysia as a major and minor.
Structure
Core units24 credit points
Learning outcomes
- 1
Demonstrate knowledge and skills to contribute to digital marketing decisions and be capable of responding to strategic digital marketing challenges.