MSTRMKTG02 Strategic marketing
Faculty of Business and Economics
Strategic marketing (MSTRMKTG02) is an area of study worth 24 credit points, listing 4 units, taught at Malaysia.
- Credit points
- 24
- Units
- 4
- Campus
- Malaysia
This is the 2021 handbook entry. See the 2023 entry.
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Requisite map
Overview
Marketing is a philosophy that leads to the process by which organisations, groups and individuals satisfy their needs and wants by determining and selecting value, delivering it, and communicating it to others. Strategic marketing is concerned with the direction and scope of the long-term activities performed by the organisation in obtaining competitive advantage to satisfy customers while meeting shareholder expectations.
Availability
Strategic marketing is listed in the Bachelor of Business and Commerce at Malaysia as a major and minor.