B6047 Master of Global Business and Master of Applied Marketing
Faculty of Business and Economics
Master of Global Business and Master of Applied Marketing (B6047) is a 2 years full-time, 96-credit-point, master's degree (coursework) course from the Faculty of Business and Economics, taught at Caulfield. Map your units semester by semester with the MonMap planner.
- Credit points
- 96
- Duration
- 2 years full time
- 4 years part time
- Campus
- Caulfield
- On campus
This is the 2025 handbook entry. See the 2027 entry.
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Requisite map
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Overview
Are you a global marketer or looking to become one?
This double master's degree combines complementary fields that will develop your marketing capabilities and enable you to apply them across different globally markets. You’ll not only broaden your career options but will gain a critical edge by strengthening your ability to critically analyse, problem solve and develop innovative solutions to a wide range of contemporary business issues. You will gain a comprehensive understanding of marketing, its practical application and how it can be used to function and operate in today's complex global environment.
For those who seek a career in marketing you will acquire advanced knowledge and skills in the Master of Global Business that will enable you to better understand the global environment in which businesses operate and the issues they face (economic, political and social) across different markets. Whilst for those who seek a career in global business, you will find that the knowledge and skills you acquire through their Master of Applied Marketing will provide theoretical and applied marketing knowledge to better understand the positioning and selling of their goods and services internationally.
Course structure
Made up of
Master of Global Business component48 credit points
Master of Applied Marketing component48 credit points
The handbook's description of this structure
Double degree courses include all the features of the component degree courses, except that electives may be reduced or redirected.
Master of Global Business
The Master of Global Business is structured in two parts, Part A. Mastery knowledge and Part B. Electives. In the double degree course you complete:
Part A. Mastery knowledge
The focus of these studies is to develop your knowledge and skills as a critical and creative professional who can apply their understanding and knowledge of the global business and politics environments in order to contribute to solutions that address contemporary global issues
Master of Applied Marketing
The Master of Applied Marketing is structured in two parts, Part A. Mastery knowledge and Part B. Application studies. In the double degree course you complete:
Part A. Mastery knowledge
These units will provide you with a comprehensive study of core marketing topics and impacts on marketing within organisations. You will gain an appreciation of key concepts and contemporary practice to develop your capacity to operate as a critical and creative professional.
Depending upon prior qualifications, students may receive credit for part of the course.
Course progression map
The course progression map provides guidance on unit enrolment for each semester of study.
You must complete 96 points, of which 48 points are from the Master of Global Business (including all the requirements in Part A for the single degree) and 48 points from the Master of Applied Marketing (including all of the requirements in Part A for the single degree).
Entry requirements
English language
Monash Level A, that is: IELTS (Academic): 6.5 overall (no band lower than 6.0); or Pearson Test of English (Academic): score of 58 overall with no band lower than 50; or TOEFL Internet-based test: score of 79 overall with minimum scores: Writing: 21, Listening: 12, Reading: 13 and Speaking: 18; or Equivalent approved English test
Pathways
Refer to the Course description for each partner course
More information
Progression to further studies
Refer to the Course description for each partner course.
Professional accreditation
Refer to the Course description for each partner course.
Other information
Are you a global marketer or looking to become one?
This double master's degree combines complementary fields that will develop your marketing capabilities and enable you to apply them across different globally markets. You’ll not only broaden your career options but will gain a critical edge by strengthening your ability to critically analyse, problem solve and develop innovative solutions to a wide range of contemporary business issues. You will gain a comprehensive understanding of marketing, its practical application and how it can be used to function and operate in today's complex global environment.
For those who seek a career in marketing you will acquire advanced knowledge and skills in the Master of Global Business that will enable you to better understand the global environment in which businesses operate and the issues they face (economic, political and social) across different markets. Whilst for those who seek a career in global business, you will find that the knowledge and skills you acquire through their Master of Applied Marketing will provide theoretical and applied marketing knowledge to better understand the positioning and selling of their goods and services internationally.
Common questions
How long is Master of Global Business and Master of Applied Marketing?
2 years full time, 96 credit points. At 24 credit points a semester, that is 4 semesters of full-time study.
Where can I study Master of Global Business and Master of Applied Marketing?
At Caulfield.
How do I plan my Master of Global Business and Master of Applied Marketing units?
Open the course in the MonMap planner. It lays out your semesters, checks prerequisites as you drag units in, and tracks the credit points each requirement still needs.