Master of Global Business and Master of Applied Marketing

Are you a global marketer or looking to become one?

This double master's degree combines complementary fields that will develop your marketing capabilities and enable you to apply them across different globally markets. You’ll not only broaden your career options but will gain a critical edge by strengthening your ability to critically analyse, problem solve and develop innovative solutions to a wide range of contemporary business issues. You will gain a comprehensive understanding of marketing, its practical application and how it can be used to function and operate in today's complex global environment.

For those who seek a career in marketing you will acquire advanced knowledge and skills in the Master of Global Business that will enable you to better understand the global environment in which businesses operate and the issues they face (economic, political and social) across different markets. Whilst for those who seek a career in global business, you will find that the knowledge and skills you acquire through their Master of Applied Marketing will provide theoretical and applied marketing knowledge to better understand the positioning and selling of their goods and services internationally.