AMG5018 Celebrity, fashion, publicity

When you finish this unit, you should be able to:

1. 1

   Demonstrate a theoretical understanding of the way in which attention is gained in communication and the media;

2. 2

   Show a knowledge of the historical development of celebrity and fashion;

3. 3

   Identify a range of professional practices organised around publicity;

4. 4

   Recognise arguments about increasing 'noise' and 'clutter' in contemporary media and the relevance of the concept of an 'attention economy';

5. 5

   Develop practical responses to problems of gaining attention in the media, including its ethical dimension.