AMU1277 Media studies

When you finish this unit, you should be able to:

1. 1

   In this unit teaching staff aim to provide you with a range of readings and practical exercises that help you acquire conceptual frameworks for analysing media texts and media industries. Through close reading, oral discussion, writing exercises, and a group project you should acquire various practical and conceptual tools for understanding not only the form and content of media texts but also the structure and operation of the various industries and institutions that make up what we call “mass media”.

   On successful completion of this unit, you should be able to:

2. 2

   Identify and discuss the various economic, political and cultural forces which shape the practical work of media production;

3. 3

   Explain the historical development of media industries;

4. 4

   Recognise and use available frameworks for making sense of media texts;

5. 5

   Analyse and evaluate the contribution of these frameworks to the production of dominant, or common sense, understandings of the world.