APG5050 Media and communication research methods
Faculty of Arts
APG5050 Media and communication research methods is a level 5, 12-credit-point, postgraduate unit from the Faculty of Arts, offered in 2020 in Semester 2 at Caulfield. It has no prerequisites and unlocks 1 unit.
- Credit points
- 12
- Offered in 2020
- Semester 2
- Caulfield
- Assessment
- No exam
- 3 tasks
- Workload
- 288 hours
- per semester
This is the 2020 handbook entry. See the 2027 entry.
Reviews
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Requisites
Before APG5050
No prerequisites or corequisites besides the enrolment rules below.
After APG5050
1 unit list APG5050 as a prerequisite or corequisite.
Enrolment rules
Prohibition: APG4396
Overview
The unit introduces students to principles of problem-solving in communication and media research. It considers a range of quantitative and qualitative research methods - including textual analysis, content analysis, interviews, ethnographic fieldwork, sentiment analysis, audience research and digital methods. Students learn the techniques of different research methods, as well as how to critically assess their appropriateness for different problems in the field. The unit develops students’ skills in research design, from identifying productive research questions to selecting appropriate methodologies, applying professional ethics standards and project planning.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | On campus |
Assessment
- Annotated Bibliography30%
- Media Issue Literature Reviews30%
- Final Project40%
Learning outcomes
When you finish this unit, you should be able to:
- 1
critically examine the major research methods used in communication and media studies;
- 2
analyse the role of research methods in addressing key challenges in media and communications;
- 3
design effective research questions and select appropriate research methods;
- 4
apply professional ethics standards for media and communications research;
- 5
produce a written research proposal addressing a problem in the field of media and communications.
Workload and teaching
- Tutorials12 hours
- Lectures12 hours
Minimum total expected workload to achieve the learning outcomes for this unit is 288 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Unit Coordinators
- Dr Andy Ruddock
- Chief Examiners
- Dr Andy Ruddock
Common questions
What are the prerequisites for APG5050?
APG5050 has no prerequisites, but enrolment rules apply.
What can I take after APG5050?
APG5050 is a prerequisite or corequisite for 1 unit, including APG5752.
When is APG5050 offered?
In 2020, APG5050 runs in Semester 2 at Caulfield.
How much work is APG5050?
The handbook expects about 288 hours of study across the semester. No students have rated its difficulty yet.
Does APG5050 have an exam?
No. APG5050 has 3 assessment tasks and no exam.