APG5194 Effective crisis communications
Faculty of Arts
APG5194 Effective crisis communications is a level 5, 6-credit-point, postgraduate unit from the Faculty of Arts. It isn't offered in 2027. It has no prerequisites.
- Credit points
- 6
- Offered in 2027
- Other periods
- Monash Online
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
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Requisites
Before APG5194
No prerequisites or corequisites besides the enrolment rules below.
After APG5194
No unit lists APG5194 as a prerequisite in the 2027 handbook.
Enrolment rules
This course is only offered to students enrolled in Monash online courses
Equivalent units
The same content under another code. Only one of them counts.
Overview
Crisis communications is an increasingly important and specialised area of expertise in contemporary organisations. In an increasingly global and interconnected world, there are a growing number of crises that can challenge organisations, whether public, private or non-profit, and impact their reputations locally and internationally. In this unit you will develop expertise in approaching and designing communication strategies to manage crises and critical issues. Drawing on case studies and practical research from around the world, you will identify issues and risks, analyse stakeholders, and develop effective and ethical communication plans to engage with audiences and publics during a crisis.
Offerings in 2027
| Teaching period | Campus | Mode |
|---|---|---|
| Teaching period 2 | Monash Online | Mo |
| Teaching period 6 | Monash Online | Mo |
Assessment
- Online QuizQuiz / Test20%
- Case StudyWritten30%
- Strategic PlanWork integrated50%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
identify and critically evaluate core concepts, including issues, crises and stakeholders in the context of crisis communications and issues management;
- 2
identify and critically evaluate the implications of increasing globalisation and digital technologies on crisis communications and issues management;
- 3
design and develop effective and ethical communications plans to proactively manage issues and crises and mitigate their impact for diverse organisations;
- 4
apply advanced communication, research and analytical skills.
Workload and teaching
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Unit Coordinators
- Dr Alison Stieven-Taylor
- Chief Examiners
- Dr Alison Stieven-Taylor
Common questions
What are the prerequisites for APG5194?
APG5194 has no prerequisites, but enrolment rules apply.
When is APG5194 offered?
APG5194 has no offerings listed in the 2027 handbook.
How much work is APG5194?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does APG5194 have an exam?
No. APG5194 has 3 assessment tasks and no exam.