APG5197 Media and public affairs management
Faculty of Arts
APG5197 Media and public affairs management is a level 5, 6-credit-point, postgraduate unit from the Faculty of Arts, offered in 2027 in Semester 2 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2027
- Semester 2
- Caulfield
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
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Requisites
Before APG5197
No prerequisites or corequisites besides the enrolment rules below.
After APG5197
No unit lists APG5197 as a prerequisite in the 2027 handbook.
Enrolment rules
Pre-requisite: Mast be enrolled in a Masters by coursework or Graduate Certificate
Overview
Engaging effectively with media and publics is an essential area of expertise for strategic communications professionals. In our contemporary digital environments, media arenas are an increasingly important space for organisations and actors to advance their strategic positions, values and aims. In this unit, you will develop media management strategies across public, private and non-government sectors. Drawing on the latest industry practice, case studies and scholarly research, you will analyse the contemporary media landscape, evaluate key engagement methods and approaches, and design media engagement plans that further organisational goals in a range of contexts.
Offerings in 2027
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | On campus, block |
Assessment
- Exercise (Forum Post)Exercise20%
- ReportWritten30%
- ReportWritten50%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
critically analyse core concepts and theories of digital and traditional media systems in the context of strategic communications;
- 2
critically evaluate industry practice and approaches to media management;
- 3
design and develop effective and ethical media engagement plans to further strategic organisational goals and aims;
- 4
apply advanced communication, research and analytical skills in professional contexts.
Workload and teaching
- Tutorials18 hours
- Lectures6 hours
- Teaching approachEnquiry-based learning
- Teaching approachProblem-based learning
- Teaching approachCase-based teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit engages you in enquiry-based learning, where you will be encouraged to use your own knowledge to develop and engage in a process of enquiry, study and research to identify areas to be investigated and an approach to doing so.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but students need to work together to examine, analyse and make decisions to resolve the situation.
Where it fits
APG5197 is part of 1 area of study in the 2027 handbook.
Contacts
- Unit Coordinators
- Dr Julian O'Shea
- Chief Examiners
- Dr Julian O'Shea
Common questions
What are the prerequisites for APG5197?
APG5197 has no prerequisites, but enrolment rules apply.
When is APG5197 offered?
In 2027, APG5197 runs in Semester 2 at Caulfield.
How much work is APG5197?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does APG5197 have an exam?
No. APG5197 has 3 assessment tasks and no exam.
Which majors and minors include APG5197?
APG5197 is part of Strategic communications management.