APG5212 Community management in digital contexts

This unit introduces you to the theory and practice of community management in contemporary digital and networked environments. You will focus on how online communities are designed, governed, moderated, and sustained in practice. You will analyse how belonging, participation, value, and visibility shape community experiences, and examine the risks, responsibilities, and ethical challenges involved in managing online communities. Drawing on industry frameworks and real-world case studies, you will develop practical skills in community design and governance. Through applied activities, you will design and evaluate community environments, identify and manage risk, and respond to complex scenarios using governance and moderation strategies. The unit emphasises professional, industry-relevant capabilities, equipping you with the skills and critical understanding needed to work in the rapidly growing field of online community management within strategic communication contexts.