APG5367 Campaigns, advocacy and change
Faculty of Arts
APG5367 Campaigns, advocacy and change is a level 5, 6-credit-point, postgraduate unit from the Faculty of Arts, offered in 2021 in Summer B at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2021
- Summer B
- Caulfield
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
This is the 2021 handbook entry. See the 2027 entry.
Reviews
No reviews yetNo reviews yet. Be the first to review APG5367.
Overview
This unit focuses on the role of communication campaigns and advocacy as a particular form of strategic communication. Drawing on case studies, best practice and scholarly research, you will critically evaluate a diverse range of campaigns and advocacy initiatives at both local and global levels, as well as across non-government, public and private sectors. Particular attention will be given to understanding the diverse goals that can inform campaigns - from quite specific communication goals to, in some cases, advocating for longer term political or social change. You will examine and apply diverse tools and techniques of persuasive story-telling to target desired audiences and stakeholders, evaluating their effectiveness as well as the ethical dilemmas they can raise.
Offerings in 2021
| Teaching period | Campus | Mode |
|---|---|---|
| Summer semester B | Caulfield | Flexible |
| Term 2 | Caulfield | Block on |
| Term 2 | Caulfield | Flexible |
Assessment
- Online Learning ActivitiesOther20%
- Campaign Proposal/OutlineOther30%
- Professional Campaign ReportReport50%
Learning outcomes
When you finish this unit, you should be able to:
- 1
identify and apply the core concepts and theories of advocacy to communication campaigns and practice across public, private and non-government sectors;
- 2
identify and design innovative, effective and ethical campaign strategies to achieve particular communication goals and/or effect longer term desired change;
- 3
evaluate and utilise persuasive story-telling techniques using digital and non-digital media;
- 4
apply advanced communication, research and analytic skills.
Workload and teaching
- Tutorials8 hours
- Tutorials18 hours
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Taught in 6-week block-mode with a mix of weekly online learning modules and face-to-face interactive tutorials
Where it fits
APG5367 is part of 1 area of study in the 2021 handbook.
Contacts
- Unit Coordinators
- Dr Mugdha Rai
- Chief Examiners
- Dr Mugdha Rai
Common questions
What are the prerequisites for APG5367?
APG5367 has no prerequisites.
When is APG5367 offered?
In 2021, APG5367 runs in Summer B at Caulfield.
How much work is APG5367?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does APG5367 have an exam?
No. APG5367 has 3 assessment tasks and no exam.
Which majors and minors include APG5367?
APG5367 is part of Strategic communications management.