APG5389 Tourism industry and marketing
Faculty of Arts
APG5389 Tourism industry and marketing is a level 5, 12-credit-point, postgraduate unit from the Faculty of Arts. It isn't offered in 2026. It has no prerequisites.
- Credit points
- 12
- Offered in 2026
- Other periods
- Caulfield
- Assessment
- No exam
- 4 tasks
- Workload
- 288 hours
- per semester
This is the 2026 handbook entry. See the 2027 entry.
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Requisites
Before APG5389
No prerequisites or corequisites besides the enrolment rules below.
After APG5389
No unit lists APG5389 as a prerequisite in the 2026 handbook.
Enrolment rules
Prohibition: ATD4010, APG4389
Overview
This unit introduces you to the structure of the tourism industry from a global perspective. The key questions of: what types of tourists exist, who are the key players driving development and what are the basic economic principles of demand, supply and yield management that underpin its existence are addressed. You are then presented with an overview of basic international service marketing concepts within a marketing planning framework. Topics include marketing research and analysis, the marketing mix, segmentation, target marketing, marketing strategy, communication methods, advertising, public relations and publicity.
Offerings in 2026
| Teaching period | Campus | Mode |
|---|---|---|
| Term 2 | Caulfield | Bld blk |
Assessment
- Media taskArtefact15%
- ReportWritten25%
- Online testQuiz / Test40%
- ReportWritten20%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
An understanding of the structure and operation of the tourism industry globally, and within Australia
- 2
The ability to undertake a critical analysis of tourism marketing strategies employed by countries, regions and individual firms
- 3
An understanding the basic economic concepts associated with the tourism industry
- 4
An understanding of the concepts and theories of marketing as applied to the tourism industry
- 5
An understanding of the basic techniques and tools of marketing management as applied to the tourism industry
- 6
Developed their research and presentation skills on tourism related subjects.
Workload and teaching
- Seminars42 hours
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 288 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Contacts
- Unit Coordinators
- Dr Jeff Jarvis
- Chief Examiners
- Dr Jeff Jarvis
Common questions
What are the prerequisites for APG5389?
APG5389 has no prerequisites, but enrolment rules apply.
When is APG5389 offered?
APG5389 has no offerings listed in the 2026 handbook.
How much work is APG5389?
The handbook expects about 288 hours of study across the semester. No students have rated its difficulty yet.
Does APG5389 have an exam?
No. APG5389 has 4 assessment tasks and no exam.