Discourse analysis: Texts and talk

Every day, we engage with a wide range of different text types and speaking contexts, from casual conversations with friends to news reports, medical appointments and academic writing. In this unit, we look in detail at the typical features of these and other text types and explore the ways in which language can be used to manipulate, persuade or empower the hearer/ reader. Drawing on a variety of analytic techniques, including Conversation Analysis, Critical Discourse Analysis and genre analysis, you will explore the conventions of language use in different settings and the effects of departures from these norms. As part of this, you will reflect on your own language use in personal and professional settings and develop skills in recognising and applying strategies to improve communication.