ATI5082 Creative entrepreneurship in cultural industries
Faculty of Arts
ATI5082 Creative entrepreneurship in cultural industries is a level 5, 12-credit-point, postgraduate unit from the Faculty of Arts. It isn't offered in 2023. It needs ATI5662.
- Credit points
- 12
- Offered in 2023
- Not offered
- Workload
- 288 hours
- per semester
This is the 2023 handbook entry. See the 2027 entry.
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Requisites
Before ATI5082
Prohibitions
You can't enrol if you have passed any of these.
Prerequisites
Pass these before you enrol.
After ATI5082
No unit lists ATI5082 as a prerequisite in the 2023 handbook.
Enrolment rules
Pre-requisite: Must be enrolled in course code A6034
Equivalent units
The same content under another code. Only one of them counts.
Overview
In this unit, you will analyse creative enterprises and creative entrepreneurial mindsets. We differentiate marketing and business approaches in the cultural industries from other sectors by analysing the changing marketing models, the creative industries value chains and their audience. By treating creative entrepreneurship as a specialism, we identify key strategic approaches by entrepreneurs in global cultural industries of various sizes and in both traditional and emergent niche markets. We will also identify challenges in the increasingly commercializing creative industries. The implication of 'creative' solutions to marketing and management outside of creative industries is important for entrepreneurs in order for them to place 'culture' at the heart of what doing business means in contemporary society.
Offerings in 2023
The 2023 handbook lists no offerings for ATI5082.
Learning outcomes
When you finish this unit, you should be able to:
- 1
explain creative industries structures and markets;
- 2
identify business opportunities in specific creative cultural industries;
- 3
utilise academic concepts to understand audiences and challenges in creative products branding;
- 4
develop a marketing strategy using independent research skills;
- 5
engage with different cultural contexts;
- 6
pitch and communicate ideas to stakeholders effectively.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 288 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Common questions
What are the prerequisites for ATI5082?
You need ATI5662 before you enrol. Enrolment rules also apply.
When is ATI5082 offered?
ATI5082 has no offerings listed in the 2023 handbook.
How much work is ATI5082?
The handbook expects about 288 hours of study across the semester. No students have rated its difficulty yet.