ATI5250 Industry insights project
Faculty of Arts
ATI5250 Industry insights project is a level 5, 6-credit-point, postgraduate unit from the Faculty of Arts. It isn't offered in 2027. It has no prerequisites.
- Credit points
- 6
- Offered in 2027
- Other periods
- Indonesia
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
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Requisites
Before ATI5250
No prerequisites or corequisites besides the enrolment rules below.
After ATI5250
No unit lists ATI5250 as a prerequisite in the 2027 handbook.
Enrolment rules
Co-requisite: Must be enrolled in a postgraduate Indonesia degree.
Overview
In this unit you will design and execute applied industry research using desk research and secondary data. You will investigate real marketing and communication challenges by analysing credible external sources, including industry databases, digital analytics, academic literature, and market/consumer reports.
Through a structured applied research project, you will define research problems, analyse and interpret data, synthesise evidence into insight, and develop and justify recommendations. You will communicate your findings in professional industry formats such as briefs, slide decks and visual artefacts.
The unit is focused on practical, industry-driven, and actionable outcomes, preparing you to address complex, real-world industry challenges.
Offerings in 2027
| Teaching period | Campus | Mode |
|---|---|---|
| Monash Indonesia term 4 | Indonesia | Blended |
Assessment
- Research proposalWritten20%
- PitchPresentation30%
- ReportWritten50%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
identify and articulate a business, marketing, or digital communication problem suitable for applied research;
- 2
locate, analyse, and interpret secondary data and literature;
- 3
conceptualise and deliver clear, evidence-based insights and recommendations;
- 4
communicate the research process and research findings effectively and professionally.
Workload and teaching
- Lectures6 hours
- Tutorials12 hours
- Teaching approachActive learning
- Teaching approachProblem-based learning
- Teaching approachIndustry-based learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit engages students in actively applying their knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable recommendations in response to a problem or set of problems.
This unit utilises material for consideration that will be related to real-problems in industry.
Contacts
- Chief Examiners
- Dr Arran Ridley
- Unit Coordinators
- Triana Hadiprawoto
Common questions
What are the prerequisites for ATI5250?
ATI5250 has no prerequisites, but enrolment rules apply.
When is ATI5250 offered?
ATI5250 has no offerings listed in the 2027 handbook.
How much work is ATI5250?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does ATI5250 have an exam?
No. ATI5250 has 3 assessment tasks and no exam.
More details
- Credit points
- 6
- Level
- 5
- Study level
- Postgraduate
- Faculty
- Faculty of Arts
- Organisational unit
- School of Media, Film and Journalism
- Type
- Coursework
- EFTSL
- 0.125
- Student contribution
- SCA Band 4
- Study abroad
- Not available
- Handbook years
- 2027