ATI5367 Campaigns, advocacy and change
Faculty of Arts
ATI5367 Campaigns, advocacy and change is a level 5, 6-credit-point, postgraduate unit from the Faculty of Arts. It isn't offered in 2021. It has no prerequisites.
- Credit points
- 6
- Offered in 2021
- Not offered
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
This is the 2021 handbook entry. See the 2027 entry.
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Requisites
Before ATI5367
No prerequisites or corequisites besides the enrolment rules below.
After ATI5367
No unit lists ATI5367 as a prerequisite in the 2021 handbook.
Enrolment rules
Must be enrolled in Master of Public Policy and Management or Graduate Certificate of Public Policy.
Prohibition: APG5367
Overview
This unit focuses on the role of communication campaigns and advocacy as a particular form of strategic communication. Drawing on case studies, best practice and scholarly research, students will critically evaluate a diverse range of campaigns and advocacy initiatives at both local and global levels, as well as across non-government, public and private sectors. Particular attention will be given to understanding the diverse goals that can inform campaigns - from quite specific communication goals to, in some cases, advocating for longer term political or social change. Students will examine and apply diverse tools and techniques of persuasive story-telling to target desired audiences and stakeholders, evaluating their effectiveness as well as the ethical dilemmas they can raise.
Offerings in 2021
The 2021 handbook lists no offerings for ATI5367.
Assessment
- Online Learning Activities20%
- Campaign Proposal/Outline30%
- Professional Campaign Report50%
Learning outcomes
When you finish this unit, you should be able to:
- 1
identify and apply the core concepts and theories of advocacy to communication campaigns and practice across public, private and non-government sectors;
- 2
identify and design innovative, effective and ethical campaign strategies to achieve particular communication goals and/or effect longer term desired change;
- 3
evaluate and utilise persuasive story-telling techniques using digital and non-digital media;
- 4
apply advanced communication, research and analytic skills.
Workload and teaching
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
See also Unit timetable information
Taught in 6-week block-mode with a mix of weekly online learning modules and face-to-face interactive tutorials
Contacts
- Unit Coordinators
- Dr Mugdha Rai
- Chief Examiners
- Dr Mugdha Rai
Common questions
What are the prerequisites for ATI5367?
ATI5367 has no prerequisites, but enrolment rules apply.
When is ATI5367 offered?
ATI5367 has no offerings listed in the 2021 handbook.
How much work is ATI5367?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does ATI5367 have an exam?
No. ATI5367 has 3 assessment tasks and no exam.