ATI5374 Data analytics in communications
Faculty of Arts
ATI5374 Data analytics in communications is a level 5, 6-credit-point, postgraduate unit from the Faculty of Arts. It isn't offered in 2027. It has no prerequisites.
- Credit points
- 6
- Offered in 2027
- Other periods
- Indonesia
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
Reviews
No reviews yetNo reviews yet. Be the first to review ATI5374.
Requisites
Before ATI5374
No prerequisites or corequisites besides the enrolment rules below.
After ATI5374
No unit lists ATI5374 as a prerequisite in the 2027 handbook.
Enrolment rules
Co-requisite: Must be enrolled in a postgraduate Indonesia degree.
Prohibition: APG5193
Overview
The strategic application of big data is transforming the field of communications. As our everyday communication practices increasingly become digital, mobile and social, there has been an explosion of data that is routinely collected and analysed for strategic purposes. In this unit you will explore the intersection between audiences and publics, and digital data. You will learn how to make use of data analytics to examine the dynamics, flows and effectiveness of communication processes across digital and social media platforms. You will develop skills in gathering, analysing and visualising digital data to better understand audience sentiment, behaviour and engagement. Drawing on case studies and practical research, you will understand the value of data analytics in informing communication strategies. You will also engage with the ethical and legal concerns at the heart of public debates relating to the collection and use of big data.
Offerings in 2027
| Teaching period | Campus | Mode |
|---|---|---|
| Monash Indonesia term 3 | Indonesia | On campus |
Assessment
- Reflective writingWritten30%
- ReportWritten40%
- Multimedia presentationPresentation30%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
critique the role of big data in the field of strategic communications;
- 2
discuss and interpret the results of data analytics to provide insights to processes of communication;
- 3
gather, analyse and visualise digital data in the context of communication flows;
- 4
assess the distinct ethical, legal and public interest implications raised by the use of big data;
- 5
apply advanced communication, research and analytical skills.
Workload and teaching
- Lectures12 hours
- Tutorials24 hours
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Unit Coordinators
- Dr Arran Ridley
- Chief Examiners
- Dr Mugdha Rai
Common questions
What are the prerequisites for ATI5374?
ATI5374 has no prerequisites, but enrolment rules apply.
When is ATI5374 offered?
ATI5374 has no offerings listed in the 2027 handbook.
How much work is ATI5374?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does ATI5374 have an exam?
No. ATI5374 has 3 assessment tasks and no exam.