ATS1060 Celebrities, influencers and promotion
Faculty of Arts
ATS1060 Celebrities, influencers and promotion is a level 1, 6-credit-point, undergraduate unit from the Faculty of Arts, offered in 2026 in Semester 2 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2026
- Semester 2
- Caulfield
- Assessment
- No exam
- 4 tasks
- Workload
- 144 hours
- per semester
This is the 2026 handbook entry. See the 2027 entry.
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Overview
Celebrities and influencers command high visibility in the public sphere and impact on news, sport, entertainment, politics, environment and business. But celebrity does not exist without promotion, and public relations plays an important role in producing and managing celebrity status. In this unit, you will learn about celebrity industries and cultures by exploring the promotional work that supports them, charting the shift from the traditional press agentry of the Hollywood star machine to the rise of influencers who monetise their online visibility. You will achieve a comprehensive understanding of the kinds of work required to construct and maintain (or deflect) visibility and attention in the contemporary mediascape, gaining important insights into both the growth and pervasiveness of celebrity and influence today and the operation of media and promotional industries and cultures across the globe.
Offerings in 2026
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | On campus |
Assessment
- Practical worksheet (10 x weekly Moodle lessons)Exercise10%
- Visual EssayArtefact35%
- Case StudyWritten45%
- In-class participation activityExercise10%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
explain, analyse and apply key concepts such as celebrity, internet celebrity, microcelebrity and influencer;
- 2
evaluate the significance of celebrity and its relevance for contemporary media and public relations practice;
- 3
identify key developments in the history of celebrity public relations and explain the cultural, political and technological reasons for such changes;
- 4
research and develop a critical argument on a specific area of celebrity public relations.
Workload and teaching
- Tutorials24 hours
- Lectures12 hours
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Chief Examiners
- Dr Claire Perkins
- Unit Coordinators
- Dr Claire Perkins
Common questions
What are the prerequisites for ATS1060?
ATS1060 has no prerequisites.
When is ATS1060 offered?
In 2026, ATS1060 runs in Semester 2 at Caulfield.
How much work is ATS1060?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does ATS1060 have an exam?
No. ATS1060 has 4 assessment tasks and no exam.