UnitLevel 2Undergraduate

AZA2436 New media and cyber cultures

Faculty of Arts

AZA2436 New media and cyber cultures is a level 2, 6-credit-point, undergraduate unit from the Faculty of Arts, offered in 2020 in Semester 2 at South Africa. It has no prerequisites.

Credit points
6
Offered in 2020
Semester 2
South Africa
Assessment
Exam 40%
and 4 other tasks
Workload
144 hours
per semester

This is the 2020 handbook entry. See the 2021 entry.

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Requisites

Before AZA2436

No prerequisites or corequisites besides the enrolment rules below.

After AZA2436

No unit lists AZA2436 as a prerequisite in the 2020 handbook.

Enrolment rules

Prohibition: AZA3436, ATS2436, ATS3436

Overview

In this unit students gain an understanding of the technological, social, economic and political forces driving the development, and adoption of new media and communications technologies. These driving forces and the adoption of new media and communications technologies are traced in terms of their relevance to South Africa and other African countries. The unit uses case studies of South African and global examples of when 'old technologies were new' such as the telegraph and radio as well as the social shaping of very recent examples of new media, such as Online Social Networking and Twitter. Instrumentalist, substantivist and technologically determinist perspectives on new media will be compared as a means of understanding the dynamic convergence of telecommunications, IT and media industries.

Offerings in 2020

Teaching periodCampusMode
Second semesterSouth AfricaOn campus

Assessment

  • Assignment
    30%
  • Online Discussion Forum/In-Class Presentations
    10%
  • Quiz 1
    10%
  • Quiz 2
    10%
  • Examination
    40%

Learning outcomes

When you finish this unit, you should be able to:

  1. 1

    Have gained an understanding of the historical development of new media technologies with specific reference to South Africa and Africa;

  2. 2

    Have gained knowledge leading to a more informed understanding of contemporary developments in communication internationally;

  3. 3

    Understand the processes and effects of media convergence, with particular reference to the Internet and other emergent technologies globally, in South Africa and on the African continent;

  4. 4

    Have gained an understanding of the forces driving the global information revolution;

  5. 5

    Understand the issues arising from mass adoption of new media technologies;

  6. 6

    Have developed the ability to critically analyse and evaluate the economic, social, cultural, political impacts of communication developments, with specific reference to the political mobilisation of civilians in countries such Egypt and Lybia.

  7. 7

    Have developed an understanding of the global and social divides as they apply to the African continent.

Workload and teaching

  • Lectures36 hours
  • Teaching approachActive learning

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Students are involved in a series of lectures, tutorial that have group presentations and online discussions.

Learning resources

Required resources

Lesame, Z., Mbatha, B. & Sindane, S. 2014. (Eds.) New media in the information society. Pretoria: Van Schaik.

Contacts

Chief Examiners
Dr Rose-Marie Bezuidenhout
Unit Coordinators
Dr Joanah Gadzikwa

Common questions

What are the prerequisites for AZA2436?

AZA2436 has no prerequisites, but enrolment rules apply.

When is AZA2436 offered?

In 2020, AZA2436 runs in Semester 2 at South Africa.

How much work is AZA2436?

The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.

Does AZA2436 have an exam?

Yes. The exam is worth 40% of the final mark, alongside 4 other tasks.

More details

Credit points
6
Level
2
Study level
Undergraduate
Faculty
Faculty of Arts
Organisational unit
South Africa School of Social Science
Type
Coursework
EFTSL
0.125
Student contribution
SCA Band 1
Study abroad
Not available
Handbook years
20202021