Company entrepreneurship and innovation

Have you ever wondered how companies develop entrepreneurial mindsets and practices in response to the need to be constantly evolving? This unit will offer you the opportunity to not just learn about internal venturing, but to also actually be part of how companies go about constantly evolving and uplifting their capabilities to drive greater performance and relevance in ever-evolving and globally interconnected markets. You will be joined on this exciting learning journey by real-world experts who will collaborate with you in guiding and challenging interdisciplinary venture teams to achieve outcomes important to the growth and success of their company. Innovative firms will offer you the opportunity to undertake problem scoping, competitive landscape analysis, competition benchmarking, customer segmentation and engagement, prototyping, testing and validation of solutions, along with building business cases and internal support for developed courses of action.

The unit requires you to learn-practice-reflect, where much of the work will be done outside of class, engaging with real-world businesses and their customers. You will learn how to be part of and be accountable for the actions of a high-performing, multidisciplinary team; doing so under the guidance of both your faculty team and highly experienced practitioners in their respective companies. The projects you will work on will actually mean something to a business and position you as someone capable of making a difference. Upon completion of this unit, you will be capable of collaborating with others to achieve valuable outcomes for businesses and customers–enabling you personally to develop abilities to identify, interrogate, and execute on opportunities for companies at ethical, tactical, strategic, and technological levels.