BEX5463 Advanced buyer behaviour
Faculty of Business and Economics
BEX5463 Advanced buyer behaviour is a level 5, 0-credit-point, postgraduate unit from the Faculty of Business and Economics, offered in 2020 in Semester 2 at Caulfield. It has no prerequisites.
- Credit points
- 0
- Offered in 2020
- Semester 2
- Caulfield
- Workload
- 144 hours
- per semester
This is the 2020 handbook entry. See the 2023 entry.
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Requisites
Before BEX5463
Prohibitions
You can't enrol if you have passed any of these.
After BEX5463
No unit lists BEX5463 as a prerequisite in the 2020 handbook.
Enrolment rules
Students must be enrolled in course 0029 or 3194.
Equivalent units
The same content under another code. Only one of them counts.
Overview
This unit allows you to engage deeply with questions about consumers and consumption. How do consumers make purchase decisions? What makes them satisfied with their consumption experience? And what role does consumption play in consumers' lives? We will also address the question how to best obtain useful knowledge about consumers and consumption. The unit aims to develop your ability to critically examine key concepts and theories in consumer behaviour and to explore how they could be successfully applied in marketing.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | Split on |
Learning outcomes
When you finish this unit, you should be able to:
- 1
describe, identify and critically assess the role and contribution of main paradigms in the social and behavioural disciplines to the field of buyer/consumer behaviour and marketing decision making
- 2
analyse and critically assess the nature of explanation from a range of perspectives
- 3
analyse selected topics from the current consumer behaviour literature from different and multidisciplinary perspectives and critically compare and evaluate these perspectives
- 4
apply selected concepts and theories from the consumer behaviour literature to marketing problems
- 5
critically evaluate the usefulness of some of the core concepts in the consumer behaviour literature for marketing practice.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Unit Coordinators
- Professor Harmen Oppewal
- Chief Examiners
- Professor Harmen Oppewal
Common questions
What are the prerequisites for BEX5463?
BEX5463 has no prerequisites, but enrolment rules apply.
When is BEX5463 offered?
In 2020, BEX5463 runs in Semester 2 at Caulfield.
How much work is BEX5463?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.