Advanced qualitative research methods

The unit focuses on advanced qualitative research methods used in a business research context. You will understand and review qualitative methods presented in research papers in accounting, management, or marketing and related fields. The unit will expose you to advanced qualitative methods and their paradigmatic underpinnings and the use of different methods across the stages of the qualitative research process. You will learn how to design, conduct, analyse, and present advanced qualitative research as part of research projects intended for publication in the business disciplines.