BEX6401 Theories of marketing
Faculty of Business and Economics
BEX6401 Theories of marketing is a level 6, 0-credit-point, postgraduate unit from the Faculty of Business and Economics, offered in 2027 in Semester 1 at Caulfield. It has no prerequisites.
- Credit points
- 0
- Offered in 2027
- Semester 1
- Caulfield
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
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Requisites
Before BEX6401
Prohibitions
You can't enrol if you have passed any of these.
After BEX6401
No unit lists BEX6401 as a prerequisite in the 2027 handbook.
Enrolment rules
You must be enrolled in course 0029 to undertake this unit.
Overview
This unit is designed to provide you with a broad exposure to the major theories in marketing. This exposure will include coverage of both classical and recent research in the field. The unit will provide you with a working knowledge of the important substantive topics and conceptual ideas that underlie research in the key marketing sub-disciplines, such as modelling, strategy, and consumer behaviour. The unit will be delivered by a team of academics who are experts in these sub-discipline areas. A set of required readings will be assigned ahead of each seminar. You will discuss and critique these readings, thus not only expanding your understanding of the marketing discipline, but also developing critical analytical skills. You will also generate ideas for further research and formulate research proposals.
Offerings in 2027
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On campus |
Assessment
- Project100%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
understand the seminal classic and recent articles in marketing
- 2
analyse and critique research papers from different sub-disciplines in marketing
- 3
acquire effective academic presentation and writing skills
- 4
apply the knowledge acquired from critical analysis of the extant marketing literature to formulate new research ideas.
Workload and teaching
- Seminars36 hours
- Teaching approachResearch activities
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit allows you to develop your research skills by engaging in structured inquiry using a systematic approach and discipline-specific methodologies.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Contacts
- Chief Examiners
- Dr Bora Min
Common questions
What are the prerequisites for BEX6401?
BEX6401 has no prerequisites, but enrolment rules apply.
When is BEX6401 offered?
In 2027, BEX6401 runs in Semester 1 at Caulfield.
How much work is BEX6401?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does BEX6401 have an exam?
No. BEX6401 has 1 assessment task and no exam.