Marketing law

BTC3300

Synopsis

The legal framework which operates in relation to marketing decisions and practice. The impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct, franchising and electronic marketing and the law.

Sourced from the Monash Handbook 2026.

Quick facts

Credit points: 6
Level: 3
Audience: Undergraduate
Type: Coursework
School: Faculty of Business and Economics
Faculty: Department of Business Law and Taxation
Handbook year: 2026

Prerequisites

No prereqs in the handbook graph.

What it unlocks

Nothing in the visible graph depends on this unit.

Listed in 1 area of study

Marketing scienceAdditional marketing science units