BTF5150 Intellectual property and marketing law
Faculty of Business and Economics
BTF5150 Intellectual property and marketing law is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics. It isn't offered in 2020. It has no prerequisites.
- Credit points
- 6
- Offered in 2020
- Not offered
- Workload
- 144 hours
- per semester
The 2027 handbook has no page for BTF5150. This is its 2020 entry, the latest one.
Reviews
No reviews yetNo reviews yet. Be the first to review BTF5150.
Overview
The unit aims to develop an understanding of the legal and administrative framework governing the regulation of competition and consumer protection, including the operations of the Regulator. The unit also aims to develop an understanding of industrial property law (patents, copyright, designs and trade marks), particularly an ability to recognise and make the choices that confront commercial entities when implementing an effective industrial property policy. Finally, the unit aims to develop an understanding of the manner in which domestic regulation forms part of international regulation.
Offerings in 2020
The 2020 handbook lists no offerings for BTF5150.
Learning outcomes
When you finish this unit, you should be able to:
- 1
analyse and apply the laws protecting intellectual property to the development and marketing of a range of new products and ideas
- 2
analyse and apply the consumer protection laws to a range of marketing and advertising strategies
- 3
analyse and apply the laws regulating a range of marketing practices including pricing and distribution
- 4
formulate the legal protection of a product or idea using the intellectual property, marketing and consumer protection laws.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Where it fits
BTF5150 is part of 1 area of study in the 2020 handbook.
Contacts
- Chief Examiners
- Mr Paul Sugden
Common questions
What are the prerequisites for BTF5150?
BTF5150 has no prerequisites.
When is BTF5150 offered?
BTF5150 has no offerings listed in the 2020 handbook.
How much work is BTF5150?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Which majors and minors include BTF5150?
BTF5150 is part of Marketing.
More details
- Credit points
- 6
- Level
- 5
- Study level
- Postgraduate
- Faculty
- Faculty of Business and Economics
- Organisational unit
- Department of Business Law and Taxation
- Type
- Coursework
- EFTSL
- 0.125
- Student contribution
- SCA Band 3
- Study abroad
- Not available
- Handbook years
- 2020