BTW3281 Malaysian marketing law
Faculty of Business and Economics
BTW3281 Malaysian marketing law is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2021 in Semester 2 at Malaysia. It has no prerequisites.
- Credit points
- 6
- Offered in 2021
- Semester 2
- Malaysia
- Assessment
- Exam 60%
- and 1 other task
- Workload
- 144 hours
- per semester
This is the 2021 handbook entry. See the 2022 entry.
Reviews
No reviews yetNo reviews yet. Be the first to review BTW3281.
Requisites
Before BTW3281
Prohibitions
You can't enrol if you have passed any of these.
After BTW3281
No unit lists BTW3281 as a prerequisite in the 2021 handbook.
Overview
This is a cross-sectional unit between law and marketing. It examines the impact of common law, legislation and self-regulating codes of practice in marketing activities and strategic business decisions in the business environment. Topics covered include intellectual property rights in the context of new product development, ethical promotion and advertising practices, product safety and quality in relation to consumer behaviour, the regulation of unfair and anti-competitive conduct and how it affects strategies business decision and the law and regulation in the context of digital business and marketing activities.
Offerings in 2021
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Malaysia | On campus |
Assessment
- Within semester assessment40%
- Examination60%
Learning outcomes
When you finish this unit, you should be able to:
- 1
analyse and apply the laws protecting intellectual property to the development and marketing of a range of new products and ideas
- 2
analyse and apply the consumer protection laws to a range of marketing and advertising strategies
- 3
analyse and apply the laws regulating a range of marketing practices including pricing and distribution
- 4
formulate the legal protection of a product or idea using the intellectual property, marketing and consumer protection laws.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Learning resources
Required resources
Tay Pek San, (2013), Intellectual Property Law in Malaysia, Sweet & Maxwell &
and Nasarudin Abdul Rahman & Hanif Ahamat, (2016), Competition Law in
Malaysia, 2016, Sweet & Maxwell
Where it fits
BTW3281 is part of 2 areas of study in the 2021 handbook.
Contacts
- Chief Examiners
- Dr Loganathan Krishnan
Common questions
What are the prerequisites for BTW3281?
BTW3281 has no prerequisites.
When is BTW3281 offered?
In 2021, BTW3281 runs in Semester 2 at Malaysia.
How much work is BTW3281?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does BTW3281 have an exam?
Yes. The exam is worth 60% of the final mark, alongside 1 other task.
Which majors and minors include BTW3281?
BTW3281 is part of Business law and taxation.