CDS1303 The language of graphic design
Faculty of Art, Design and Architecture
CDS1303 The language of graphic design is a level 1, 6-credit-point, undergraduate unit from the Faculty of Art, Design and Architecture, offered in 2023 in Semester 2 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2023
- Semester 2
- Caulfield
- Assessment
- No exam
- 3 tasks
This is the 2023 handbook entry. See the 2025 entry.
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Requisites
Before CDS1303
Prohibitions
You can't enrol if you have passed any of these.
Corequisites
Pass these before, or take them in the same semester.
After CDS1303
No unit lists CDS1303 as a prerequisite in the 2023 handbook.
Enrolment rules
Prerequisite: You must be enrolled in a Faculty of Art, Design and Architecture course
Overview
In this unit you will study the work of innovative visual designers from Modernism until the present. You will analyse how designers use pictorial images and words to convey meanings; and how they achieve this by employing a form of visual language equivalent to written language. Through studying design solutions created in contexts ranging from mainstream graphic design and advertising through to socio-political messages and imagery made by non-designers, you will develop a referential understanding of the potential of visual language for designers. You will then be required to apply this knowledge to the making of designs employing similar problem-solving strategies.
Offerings in 2023
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | On campus |
Assessment
- Project 130%
- Project 240%
- Project 330%
Learning outcomes
When you finish this unit, you should be able to:
- 1
Understand the breadth of communication elements used within graphic design including metaphor, juxtaposition, parody, wit and humour;
- 2
Understand the development of modern graphic design and its associated conceptual and intellectual development;
- 3
Clearly understand the language and grammar of visual communication;
- 4
Utilise a thorough comprehension of this language in the execution of your own projects.
Workload and teaching
- Studio activities36 hours
- Teaching approachCase-based teaching
- Teaching approachActive learning
12 hours per week including 3 contact hours plus 9 hours of independent study.
Contacts
- Unit Coordinators
- Mr Dion Tuckwell
- Chief Examiners
- Mr Dion Tuckwell
Common questions
What are the prerequisites for CDS1303?
None, but you must take OHS1000 before or alongside it.
When is CDS1303 offered?
In 2023, CDS1303 runs in Semester 2 at Caulfield.
Does CDS1303 have an exam?
No. CDS1303 has 3 assessment tasks and no exam.