CDS2402 Advertising design
Faculty of Art, Design and Architecture
CDS2402 Advertising design is a level 2, 6-credit-point, undergraduate unit from the Faculty of Art, Design and Architecture, offered in 2023 in Semester 2 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2023
- Semester 2
- Caulfield
- Assessment
- No exam
- 3 tasks
This is the 2023 handbook entry. See the 2025 entry.
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Requisites
Before CDS2402
Corequisites
Pass these before, or take them in the same semester.
Prohibitions
You can't enrol if you have passed any of these.
After CDS2402
No unit lists CDS2402 as a prerequisite in the 2023 handbook.
Enrolment rules
Prohibition: VCO2401
Prerequisite: You must have completed at least 48 credit points in any Monash degree
Overview
This unit introduces you to the specific skills, demands, practices and opportunities in advertising. In a series of assigned projects involving press, print, signage and television applications, you explore the parameters, opportunities and constraints of these various contexts. You are expected to develop basic skills in all areas of advertising including, concept creation, visualisation, copy writing and art direction. The ethics of practice and the moral responsibility of advertising are actively discussed and debated.
Offerings in 2023
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | On campus |
Assessment
- Project 130%
- Project 230%
- Project 340%
Learning outcomes
When you finish this unit, you should be able to:
- 1
Demonstrate competence in conceptualising, visualising, copywriting and art direction in the context of advertising;
- 2
Understand and be able to implement research analysis, problem solving, creative teamwork and brief compliance;
- 3
Engage the imagination toward the ingenious connections between certain products (whether goods or services) and the desires of a given market;
- 4
Consider ethical questions concerning the persuasive powers of advertising.
Workload and teaching
- Studio activities36 hours
- Teaching approachEnquiry-based learning
- Teaching approachResearch activities
- Teaching approachActive learning
- Teaching approachRole play
- Teaching approachCase-based teaching
- Teaching approachIndustry-based learning
- Teaching approachProblem-based learning
12 hours per week including 3 contact hours plus 9 hours of independent study.
Contacts
- Unit Coordinators
- Mr Ned Culic
- Chief Examiners
- Mr Ned Culic
Common questions
What are the prerequisites for CDS2402?
None, but you must take OHS1000 before or alongside it.
When is CDS2402 offered?
In 2023, CDS2402 runs in Semester 2 at Caulfield.
Does CDS2402 have an exam?
No. CDS2402 has 3 assessment tasks and no exam.