CDS2511 Branding for designers
Faculty of Art, Design and Architecture
CDS2511 Branding for designers is a level 2, 6-credit-point, undergraduate unit from the Faculty of Art, Design and Architecture, offered in 2023 in Semester 1 and Semester 2 at Caulfield. It needs IDN1001, CDS1001 or COL1001.
- Credit points
- 6
- Offered in 2023
- Semester 1, Semester 2
- Caulfield
- Assessment
- No exam
- 3 tasks
This is the 2023 handbook entry. See the 2025 entry.
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Requisites
Before CDS2511
Prerequisites
Pass these before you enrol.
Corequisites
Pass these before, or take them in the same semester.
After CDS2511
No unit lists CDS2511 as a prerequisite in the 2023 handbook.
Overview
Branding is an individual’s perception about a product, service, experience or company. It is the meaning behind the narrative and visuals, that are instantly recognisable. Branding establishes dialogue, understands the urge to connect and interprets consumer behavioural characteristics.
This unit aims to develop your comprehension of the value of branding and the development of brand awareness. Through a process of tutorials and practical studio exercises, you will explore a human centred approach to purpose-driven branding, that inspires action, connects to culture and employs a positive impact on humanity. This unit will enable you to create a brand strategy beyond the creation of a logo and applications.
Key branding strategies and analysis will be explored. You will be encouraged to delve into creative brand strategies that engage both established and emerging media. You will learn to comprehend specific language and key terminology associated with branding in an ever changing world. You will also be exposed to significant case studies that are both historic and contemporary and will be able to identify key strategies utilised in the creation of their success.
Offerings in 2023
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On campus |
| Second semester | Caulfield | On campus |
Assessment
- Project 130%
- Project 230%
- Project 340%
Learning outcomes
When you finish this unit, you should be able to:
- 1
Utilise and understand key terminology and concepts associated with branding;
- 2
Examine and discuss the historical milestones in the area of branding, including the the value of brands in a contemporary consumer culture;
- 3
Engage with the various forms of established and emerging media key to the successful creation of a brand;
- 4
Create a brand strategy beyond the creation of a logo and its applications;
- 5
Critically analyse a range of strategies utilised by existing brands, including competitive landscape analysis, central and distinctive mapping, business model canvas and customer journey mapping.
Workload and teaching
- Studio activities36 hours
- Teaching approachPeer assisted learning
- Teaching approachActive learning
12 hours per week including 3 contact hours plus 9 hours of independent study.
Presentations will build a capacity for students to qualify and justify their design decision-making throughout the semester.
Contacts
- Chief Examiners
- Mr Ned Culic
- Unit Coordinators
- Ms Dot Georgoulas