CDS2512 Packaging design
Faculty of Art, Design and Architecture
CDS2512 Packaging design is a level 2, 6-credit-point, undergraduate unit from the Faculty of Art, Design and Architecture, offered in 2020 in Semester 1 and Semester 2 at Caulfield. It needs CDS1002, OHS1000 and (COL1001 or CDS1001).
- Credit points
- 6
- Offered in 2020
- Semester 1, Semester 2
- Caulfield
- Assessment
- No exam
- 4 tasks
This is the 2020 handbook entry. See the 2025 entry.
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Requisites
Before CDS2512
After CDS2512
No unit lists CDS2512 as a prerequisite in the 2020 handbook.
Overview
Packaging design is a unit specifically for those who wish to explore the application of communication design processes within the realm of 3-dimensional packaging design.
Packaging continues to be a prominent component of our visual landscape and this unit will require you to critically assess its environmental impact, materiality and purpose through well-considered and appropriate design solutions. Different sector needs will be explored. For example, the specific and heavily legislated needs for medication packaging may be analysed alongside the needs of a simple grocery item.
You will be required to rationalise the environmental impact of each of their project solutions, in terms of materiality, reusability and recyclability. You will also comprehend the value of packaging as both a necessity for some items (sterile medical products, for example), and a persuasive and portable brand vehicle for others (foodstuffs like tea and coffee, for example).
Consumer needs including usability and ergonomics will also be an important consideration in this unit. Both form and surface graphics will be explored in detail. In addition you will be required to comprehend and apply the legal and production requirements of their packaging design outcomes.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On campus |
| Second semester | Caulfield | On campus |
Assessment
- Major project 120%
- Major project 230%
- Minor project10%
- Final major project40%
Learning outcomes
When you finish this unit, you should be able to:
- 1
Understand the place of packaging in a contemporary consumer culture;
- 2
Create packaging solutions for products that are responsive to environmental issues and consumer needs;
- 3
Create designs that reflect your understanding of packaging as a brand vehicle;
- 4
Create designs that merge both form and surface graphics in one successful design outcome;
- 5
Comprehend and apply the legal and production requirements of your packaging design solution(s);
- 6
Critically assess the resolution of your packaging solutions, rationalising its environmental impact, materiality and purpose;
- 7
Understand and apply the rules of occupational health and safety appropriate to the discipline practice.
Workload and teaching
- Studio activities54 hours
- Teaching approachActive learning
- Teaching approachPeer assisted learning
12 hours per week including 3 contact hours plus 9 hours of independent study.
and presentations will build a capacity for students to qualify and justify their design decision-making throughout the semester.
Learning resources
Required resources
New Packaging Design . Janice Kirkpatrick. 2009.
What is Packaging Design ? Giles Calver. 2007
Packaging Design . Bill Stewart. Laurence King Publishers. 2007
Contacts
- Chief Examiners
- Mr Ned Culic
- Unit Coordinators
- Ms Mel Coombes