DGN1303 The language of graphic design

In this unit you will study the work of innovative visual designers from Modernism until the present. You will analyse how designers use pictorial images and words to convey meanings; and how they achieve this by employing a form of visual language equivalent to written language. Through studying design solutions created in contexts ranging from mainstream graphic design and advertising through to socio-political messages and imagery made by non-designers, you will develop a referential understanding of the potential of visual language for designers. You will then be required to apply this knowledge to the making of designs employing similar problem-solving strategies.