DGN2402 Advertising design
Faculty of Art, Design and Architecture
DGN2402 Advertising design is a level 2, 6-credit-point, undergraduate unit from the Faculty of Art, Design and Architecture, offered in 2027 in Semester 2 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2027
- Semester 2
- Caulfield
- Assessment
- No exam
- 3 tasks
Reviews
No reviews yetNo reviews yet. Be the first to review DGN2402.
Requisites
Before DGN2402
Corequisites
Pass these before, or take them in the same semester.
Prohibitions
You can't enrol if you have passed any of these.
After DGN2402
No unit lists DGN2402 as a prerequisite in the 2027 handbook.
Overview
This unit introduces you to the specific skills, demands, practices and opportunities in advertising. In a series of assigned projects involving press, print, signage and television applications, you explore the parameters, opportunities and constraints of these various contexts. You are expected to develop basic skills in all areas of advertising including, concept creation, visualisation, copy writing and art direction. The ethics of practice and the moral responsibility of advertising are actively discussed and debated.
Offerings in 2027
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | On campus |
Assessment
- Project 1Project30%
- Project 2Project30%
- Project 3Project40%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
Demonstrate competence in conceptualising, visualising, copywriting and art direction in the context of advertising;
- 2
Understand and be able to implement research analysis, problem solving, creative teamwork and brief compliance;
- 3
Engage the imagination toward the ingenious connections between certain products (whether goods or services) and the desires of a given market;
- 4
Consider ethical questions concerning the persuasive powers of advertising.
Workload and teaching
- Studio activities36 hours
- Teaching approachResearch activities
- Teaching approachActive learning
- Teaching approachEnquiry-based learning
- Teaching approachRole play
- Teaching approachProblem-based learning
- Teaching approachIndustry-based learning
- Teaching approachCase-based teaching
12 hours per week including 3 contact hours plus 9 hours of independent study.
Contacts
- Unit Coordinators
- Kate Mansell
- Chief Examiners
- Matt Curry
Common questions
What are the prerequisites for DGN2402?
None, but you must take OHS1000 before or alongside it.
When is DGN2402 offered?
In 2027, DGN2402 runs in Semester 2 at Caulfield.
Does DGN2402 have an exam?
No. DGN2402 has 3 assessment tasks and no exam.
More details
- Credit points
- 6
- Level
- 2
- Study level
- Undergraduate
- Faculty
- Faculty of Art, Design and Architecture
- Organisational unit
- Department of Design
- Type
- Coursework
- EFTSL
- 0.125
- Student contribution
- SCA Band 2
- Study abroad
- Available
- Handbook years
- 20262027