DGN2511 Branding for designers

Branding is an individual’s perception about a product, service, experience or company. It is the meaning behind the narrative and visuals that are instantly recognisable. Branding establishes dialogue, understands the urge to connect and interprets consumer behavioural characteristics. This unit aims to develop your comprehension of the value of branding and the development of brand awareness. Through a process of tutorials and practical studio exercises, you will explore a human centred approach to purpose-driven branding, that inspires action, connects to culture and employs a positive impact on humanity. This unit will enable you to create a brand strategy beyond the creation of a logo and applications. Key branding strategies and analysis will be explored. You will be encouraged to delve into creative brand strategies that engage both established and emerging media. You will learn to comprehend specific language and key terminology associated with branding in an ever changing world. You will also be exposed to significant case studies that are both historic and contemporary and will be able to identify key strategies utilised in the creation of their success.