Packaging design

Packaging design is a unit specifically for those who wish to explore the application of communication design processes within the realm of 3-dimensional packaging design. Packaging continues to be a prominent component of our visual landscape and this unit will require you to critically assess its environmental impact, materiality and purpose through well-considered and appropriate design solutions. Different sector needs will be considered. For example, the specific and heavily legislated needs for medication packaging may be analysed alongside the needs of a simple grocery item, and/or the particular requirements of the cosmetics industry, which will be explored in depth via a live collaborative codesign project (from concept to launch). You will be required to rationalise the environmental impact of project solutions, in terms of materiality, reusability and recyclability. You will also comprehend the value of packaging as both a necessity for some items (sterile medical and pharmaceutical products, for example) and a persuasive and portable brand vehicle for others (cosmetic products and foodstuffs like tea and coffee, for example). Consumer needs including usability and ergonomics will also be an important consideration in this unit. Both form and surface graphics will be explored in detail. In addition you will be required to comprehend and apply the legal and production requirements of packaging design outcomes.