UnitLevel 2Undergraduate

ECB2731 Managerial economics

Faculty of Business and Economics

ECB2731 Managerial economics is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2023 in Semester 1 and Semester 2 at Peninsula. It needs ECF1100, ECS1101, ECB1101, ECW1101 or ECC1000 and unlocks 17 units.

Credit points
6
Offered in 2023
Semester 1, Semester 2
Peninsula
Assessment
Exam 50%
and 1 other task
Workload
144 hours
per semester

This is the 2023 handbook entry. See the 2027 entry.

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Requisites

Enrolment rules

To be successful in this unit, background knowledge and application of maths is required at the equivalent of VCE Year 12 Higher level.  You may have satisfied this by completing relevant prerequisite unit/s, or you have covered relevant topics in your final years of secondary study.  You should self-assess your maths competency prior to enrolling in this unit.

Equivalent units

The same content under another code. Only one of them counts.

Overview

This subject reviews the contemporary microeconomic principles in the context most relevant to business people. Market processes, demand patterns, cost structures, market conditions, pricing policies, and the impact of regulation on business decisions are discussed. Cases and problems from the prescribed text, Australian media, and online resources illustrate how economic concepts can be applied to specific industries. Analytical techniques and quantitative tools link the concepts to measurement and managerial decision-making.

Offerings in 2023

Teaching periodCampusMode
First semesterPeninsulaOn campus
Second semesterPeninsulaOn campus

Assessment

  • Within semester assessment
    50%
  • Examination
    50%

Learning outcomes

When you finish this unit, you should be able to:

  1. 1

    understand how markets work

  2. 2

    understand how customers value products

  3. 3

    understand which production and cost measures are relevant for decision making

  4. 4

    understand how competition affects business decisions on investment, production, and pricing in different market structures

  5. 5

    understand the importance of managerial and marketing decisions for changes in foreign exchange rates, technology, incomes, government regulations, sources of energy, the balance of payments.

Workload and teaching

  • Lectures24 hours
  • Tutorials12 hours
  • Teaching approachActive learning

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.

Learning resources

Required resources

Ivan Png, Managerial Economics, 5th Edition, Routledge, Taylor & Francis Group, 2016.

Where it fits

ECB2731 is part of 2 areas of study in the 2023 handbook.

Contacts

Chief Examiners
Associate Professor He-Ling Shi
Dr Jackie So

Common questions

What are the prerequisites for ECB2731?

You need ECF1100, ECS1101, ECB1101, ECW1101 or ECC1000 before you enrol. Enrolment rules also apply.

What can I take after ECB2731?

ECB2731 is a prerequisite or corequisite for 17 units, including ECB3121, ECC3660, ECC3670, ECC3690, ECC3710 and ECC3740.

When is ECB2731 offered?

In 2023, ECB2731 runs in Semester 1 and Semester 2 at Peninsula.

How much work is ECB2731?

The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.

Does ECB2731 have an exam?

Yes. The exam is worth 50% of the final mark, alongside 1 other task.

Which majors and minors include ECB2731?

ECB2731 is part of Economics and business decisions; and Finance and economics.

More details

Credit points
6
Level
2
Study level
Undergraduate
Faculty
Faculty of Business and Economics
Organisational unit
Department of Economics
Type
Coursework
EFTSL
0.125
Student contribution
SCA Band 4
Study abroad
Available