ECC3890 Internet business and digital economy
Faculty of Business and Economics
ECC3890 Internet business and digital economy is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2024 in Semester 1 at Clayton. It needs ECF2731, ECB2731, ECW2731 or ECC2000.
- Credit points
- 6
- Offered in 2024
- Semester 1
- Clayton
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2024 handbook entry. See the 2025 entry.
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Requisites
Before ECC3890
Prerequisites
Pass these before you enrol.
After ECC3890
No unit lists ECC3890 as a prerequisite in the 2024 handbook.
Enrolment rules
To be successful in this unit, background knowledge and application of maths is required at the equivalent of VCE Year 12 Higher level. You may have satisfied this by completing relevant prerequisite unit/s, or you have covered relevant topics in your final years of secondary study. You should self-assess your maths competency prior to enrolling in this unit.
Overview
The rapid developments of the internet, mobile, and related technologies provide not only new business models and lifestyles but also an exciting area for economic analysis. How do start-ups transform a new idea into an online business and build a consumer base? How does selling online advertising space create enormous profits for Facebook and Google? Why do we still see significant differences across sellers for the same product although the internet has made it easier than ever to compare prices? How do social networks affect content creation and sharing on social media platforms? Policymakers around the world are concerned with the potential misuse of market power by large digital platforms. The unit provides you with an understanding of the current debates regarding consumer privacy, online advertising, and biased social media and the role of economics in informing the future development of the internet.
Offerings in 2024
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Clayton | On campus |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
understand the essential features and purpose of a variety of online business models
- 2
identify and analyse major competition issues that arise in digital markets
- 3
understand and explain the strategies used in a range of digital business situations
- 4
recommend sound policies that can address concerns regarding market power of giant digital platforms
Workload and teaching
- Workshops36 hours
- Teaching approachProblem-based learning
- Teaching approachActive learning
- Teaching approachEnquiry-based learning
- Teaching approachCase-based teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit engages you in enquiry-based learning, where you will be encouraged to use your own knowledge to develop and engage in a process of enquiry, study and research to identify areas to be investigated and an approach to doing so.
This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but you need to work together to examine, analyse and make decisions to resolve the situation.
Where it fits
ECC3890 is part of 1 area of study in the 2024 handbook.
Contacts
- Chief Examiners
- Dr Chengsi Wang
Common questions
What are the prerequisites for ECC3890?
You need ECF2731, ECB2731, ECW2731 or ECC2000 before you enrol. Enrolment rules also apply.
When is ECC3890 offered?
In 2024, ECC3890 runs in Semester 1 at Clayton.
How much work is ECC3890?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does ECC3890 have an exam?
No. ECC3890 has 1 assessment task and no exam.
Which majors and minors include ECC3890?
ECC3890 is part of Economics.