European economy and global business

This unit looks at the working of the European Union and the European markets. It focuses on the economic and business challenges for actors operating in this market and how they interact with the global economy. The monetary union of Europe represents the most significant economic experiment ever attempted in history; an attempt to overcome social, political, and cultural barriers with the final goal of one European identity.

The unit uses a chronological approach to unfold the dynamic and critical issues of the European economy. It also provides a strategic perspective on issues facing multinationals doing business in Europe - such as the states' differences in business operations, intellectual property rights, and regulations - with insights into successful business models. You will have the opportunity to work in groups and discuss historical facts, business opportunities, and economic policy, to gain an understanding of how the European market works, and how it affects business strategy of market participants.