ETW2800 Text analytics for business
Faculty of Business and Economics
ETW2800 Text analytics for business is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2022 in Semester 2 at Malaysia. It has no prerequisites.
- Credit points
- 6
- Offered in 2022
- Semester 2
- Malaysia
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2022 handbook entry. See the 2023 entry.
Reviews
No reviews yetNo reviews yet. Be the first to review ETW2800.
Requisites
Before ETW2800
Prohibitions
You can't enrol if you have passed any of these.
After ETW2800
No unit lists ETW2800 as a prerequisite in the 2022 handbook.
Overview
In the era of big data, the business world is deluged by huge amounts of data, of which more than 80% of the data is unstructured. In particular, unstructured text is one of the most common forms of unstructured data. Hence, knowing how to uncover business values from unstructured text is essential for a business analyst.
This unit provides a solid foundation of text analytics for you to uncover insights hidden within unstructured textual data. You will learn the five essential components of text analytics: text parsing, concept derivation, topic derivation, text categorization, and sentiment analysis. Then, you will integrate text data with structured data to enhance predictive modelling procedures. You will be exposed to real-world business applications using a computer software.
Offerings in 2022
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Malaysia | On campus |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
Understand the concepts of text preprocessing and analytics
- 2
Apply text analytics techniques to business analysis
- 3
Perform appropriate diagnostics procedures to evaluate business text analytics results
- 4
Communicate analytics results and prescribe the recommendations effectively for business decisions
Workload and teaching
- Lectures12 hours
- Tutorials24 hours
- Workshops4 hours
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Where it fits
ETW2800 is part of 1 area of study in the 2022 handbook.
Contacts
- Chief Examiners
- Dr Lee How Chinh
Common questions
What are the prerequisites for ETW2800?
ETW2800 has no prerequisites.
When is ETW2800 offered?
In 2022, ETW2800 runs in Semester 2 at Malaysia.
How much work is ETW2800?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does ETW2800 have an exam?
No. ETW2800 has 1 assessment task and no exam.
Which majors and minors include ETW2800?
ETW2800 is part of Business analytics.
More details
- Credit points
- 6
- Level
- 2
- Study level
- Undergraduate
- Faculty
- Faculty of Business and Economics
- Organisational unit
- Department of Econometrics and Business Statistics
- Type
- Coursework
- EFTSL
- 0.125
- Student contribution
- SCA Band 1
- Study abroad
- Not available
- Handbook years
- 20222023