Innovation and new value creation

Advances in technology provide a range of opportunities for innovation, digital transformation and the creation of new value propositions. Entrepreneurs (and organisational intrapreneurs) who embrace innovation can create and commercialise new technology and monetise intellectual property (IP), setting their organisations apart in a competitive environment, even re-defining an industry. This unit examines the adoption and impact of technological advances, especially artificial intelligence and digital transformation, and prepares you for the challenges of innovations in that context. Building on foundational models and concepts of innovation and creativity, and a critical review of your collective experience of ideation, creativity, and design thinking, the unit provides a series of targeted lessons that extend your ability to contribute to organisational innovation.