MBA5403 Marketing for strategic growth
Faculty of Business and Economics
MBA5403 Marketing for strategic growth is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics. It isn't offered in 2027. It has no prerequisites.
- Credit points
- 6
- Offered in 2027
- Other periods
- Caulfield
- Assessment
- No exam
- 1 task
- Workload
- 150 hours
- per semester
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Requisites
Before MBA5403
No prerequisites or corequisites besides the enrolment rules below.
After MBA5403
No unit lists MBA5403 as a prerequisite in the 2027 handbook.
Enrolment rules
You must be enrolled in B6016 or B9001 to undertake this unit.
Overview
Marketing is about far more than promotion and advertising. It is the discipline through which organisations understand customers, create value and drive sustainable growth. In this unit, you will develop the judgement needed to evaluate market opportunities, interpret customer and competitive intelligence, and make informed decisions about where and how organisations should invest to create long-term value.
Working with authentic organisational challenges, you will apply marketing frameworks to evaluate growth opportunities, assess marketing performance and make evidence-based investment decisions. You will strengthen your ability to work effectively with marketing specialists, critically evaluate customer insights and AI-generated analyses, and balance customer, financial, strategic, ethical and sustainability considerations when making executive decisions.
Offerings in 2027
| Teaching period | Campus | Mode |
|---|---|---|
| Teaching period 6 | Caulfield | Blended |
Assessment
- Project100%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
evaluate market opportunities using customer and market information to support data-driven managerial decisions
- 2
evaluate strategic marketing alternatives and recommendations generated by human and AI-enabled systems
- 3
justify business decisions by integrating customer and market evidence with diverse organisational perspectives.
Workload and teaching
- Seminars24 hours
- Teaching approachActive learning
- Teaching approachCase-based teaching
- Teaching approachProblem-based learning
Minimum total expected workload to achieve the learning outcomes for this unit is 150 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but you need to work together to examine, analyse and make decisions to resolve the situation.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
Learning resources
Technology resources
Use of AI-enabled MBA platform
Common questions
What are the prerequisites for MBA5403?
MBA5403 has no prerequisites, but enrolment rules apply.
When is MBA5403 offered?
MBA5403 has no offerings listed in the 2027 handbook.
How much work is MBA5403?
The handbook expects about 150 hours of study across the semester. No students have rated its difficulty yet.
Does MBA5403 have an exam?
No. MBA5403 has 1 assessment task and no exam.
More details
- Credit points
- 6
- Level
- 5
- Study level
- Postgraduate
- Faculty
- Faculty of Business and Economics
- Organisational unit
- Monash Business School MBA
- Type
- Coursework
- EFTSL
- 0.125
- Student contribution
- SCA Band 4
- Study abroad
- Not available
- Handbook years
- 2027