MBO5001 Marketing
Faculty of Business and Economics
MBO5001 Marketing is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics. It isn't offered in 2021. It has no prerequisites.
- Credit points
- 6
- Offered in 2021
- Other periods
- Monash Online
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2021 handbook entry. See the 2027 entry.
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Requisites
Before MBO5001
No prerequisites or corequisites besides the enrolment rules below.
After MBO5001
No unit lists MBO5001 as a prerequisite in the 2021 handbook.
Enrolment rules
You must be enrolled in course B4009, B5008 or B6029 to undertake this unit.
Overview
This unit explores contemporary practice of marketing in light of an increasingly digital and dynamic business environment. Building on foundations in theory and practice of marketing, this unit explores the emerging practice of digital marketing, such as marketing analytics and customer experience mapping. The unit provides participants with an opportunity to deepen their learning and build a portfolio of successful projects. Specifically, participants will work in virtual teams and employ their understanding of digital strategies, data use, design thinking and agile methods to arrive at a set of findings about the current and future state of marketing as practiced in a specified industrial sector.
Offerings in 2021
| Teaching period | Campus | Mode |
|---|---|---|
| Teaching period 4 | Monash Online | Mo |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
demonstrate advanced understanding and application of marketing theory, models and frameworks
- 2
demonstrate the ability to recognise and evaluate technological advances and changes in the economic, political, social and environmental context to the contemporary practice of marketing
- 3
demonstrate ability to work effectively in a virtual team, employing design thinking and agile methods.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per teaching period typically comprising a mixture of learning activities and independent study. Independent study may include associated readings, assessment and preparation for activities. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Chief Examiners
- Associate Professor Jonathan Matheny
Common questions
What are the prerequisites for MBO5001?
MBO5001 has no prerequisites, but enrolment rules apply.
When is MBO5001 offered?
MBO5001 has no offerings listed in the 2021 handbook.
How much work is MBO5001?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MBO5001 have an exam?
No. MBO5001 has 1 assessment task and no exam.