MGS3650 Integrated business management simulation

This unit, as a final semester unit, integrates the business management knowledge, skills and attitudes students acquired throughout their bachelor study. The unit teaches students all the essential elements of running a business including strategic planning, leadership, teamwork, cause and effect relationships between functional areas (research and development, marketing, production and finance), satisfying customer demands, and competitive analysis in a simulated learning environment. More specifically, students will learn to understand the value of 'focusing' in the strategic implementation process, understand how decisions in one part of the business impacts other parts of the business, practice decision-making as a team across all key areas of a business, use the information from balance sheets, income statements and cash flow statements to improve business decision making, analyse competitors' performance and market positioning and build core competencies within the business to take a differentiation or low cost position in the marketplace.