MKB3804 Strategic marketing in social contexts
Faculty of Business and Economics
MKB3804 Strategic marketing in social contexts is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2020 in Semester 2 at Peninsula. It needs MKB2703 and MKB2704 and unlocks 1 unit.
- Credit points
- 6
- Offered in 2020
- Semester 2
- Peninsula
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2020 handbook entry. See the 2027 entry.
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Requisites
Before MKB3804
Prerequisites
Pass these before you enrol.
Prohibitions
You can't enrol if you have passed any of these.
After MKB3804
1 unit list MKB3804 as a prerequisite or corequisite.
Enrolment rules
Students must have passed MKB2703 and MKB2704 and one other level 2 or 3 unit (6 points) from the Department of Marketing.
Overview
The marketing discipline can add value beyond commercial settings, particularly in the not-for-profit and government sectors.
This capstone unit will consolidate your marketing knowledge using a marketing planning framework. You will use non-traditional marketing contexts to elevate your understanding of the role and purpose of marketing beyond commercial applications. Specifically, you will gain experience in applying marketing concepts and tools traditionally used for commercial purposes to a range of health and social contexts in order to bring about positive change in society.
The unit's strong focus on developing skills in the areas of planning and implementation will benefit students seeking to pursue careers in both the profit and not-for-profit sectors.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Peninsula | On campus |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
construct an appropriate marketing plan to achieve specific organisational objectives and goals
- 2
discuss the role and use of social marketing in society
- 3
apply commercial marketing tools with the aim of effecting positive change in society
- 4
effectively communicate social marketing ideas and information to an organisational client.
Workload and teaching
- Workshops36 hours
- Teaching approachProblem-based learning
- Teaching approachCase-based teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Learning resources
Required resources
Prescribed textbook: Lee, N. R., & Kotler, K. (2020). Social marketing: Behavior change for social
Where it fits
MKB3804 is part of 2 areas of study in the 2020 handbook.
Contacts
- Unit Coordinators
- Associate Professor Fiona Newton
- Chief Examiners
- Associate Professor Fiona Newton
Common questions
What are the prerequisites for MKB3804?
You need MKB2703 and MKB2704 before you enrol. Enrolment rules also apply.
What can I take after MKB3804?
MKB3804 is a prerequisite or corequisite for 1 unit, including MKF3131.
When is MKB3804 offered?
In 2020, MKB3804 runs in Semester 2 at Peninsula.
How much work is MKB3804?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKB3804 have an exam?
No. MKB3804 has 1 assessment task and no exam.
Which majors and minors include MKB3804?
MKB3804 is part of Marketing and communications.