MKF3871 New marketing technologies
Faculty of Business and Economics
MKF3871 New marketing technologies is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2026 in Semester 2 at Caulfield. It needs MKF1120.
- Credit points
- 6
- Offered in 2026
- Semester 2
- Caulfield
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
This is the 2026 handbook entry. See the 2027 entry.
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Requisites
Before MKF3871
Prerequisites
Pass these before you enrol.
After MKF3871
No unit lists MKF3871 as a prerequisite in the 2026 handbook.
Enrolment rules
You must have completed 18 credit points of study from the department of Marketing to enrol in this unit.
Overview
This unit is designed to equip the next generation of marketers with a general understanding of how emerging technologies can be applied to solve marketing problems. Through the use of workshops, case discussions, and simulations, we will explore how extended reality (XR), avatars, digital assets, artificial intelligence and other emerging technologies can create value for customers. Using the metaverse as the guiding use case that integrates these technologies, this unit will equip you with a general understanding of the latest technological trends and how they can be used to solve marketing problems.
Offerings in 2026
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | On campus |
Assessment
- Quiz / Test20%
- Presentation60%
- Written20%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
understand the current competitive and technological landscapes for emerging marketing technologies
- 2
identify how emerging technologies such as AI and the metaverse create value for companies and customers
- 3
master the world-building principles at the basis of creating virtual economies
- 4
apply emerging technologies from use cases to solve problems in similar verticals.
Workload and teaching
- Workshops24 hours
- Tutorials14 hours
- Assessments-
- Teaching approachIndustry-based learning
- Teaching approachCase-based teaching
- Teaching approachActive learning
- Teaching approachSimulation or virtual practice
- Teaching approachResearch activities
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit provides you with the opportunity to engage in industry-based learning to incorporate professional and industry experience into your studies.
This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but you need to work together to examine, analyse and make decisions to resolve the situation.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit allows you to engage in guided, immersive experiences to develop relevant skills, knowledge and attitudes through simulation or virtual practice.
This unit allows you to develop their research skills by engaging in structured inquiry using a systematic approach and discipline-specific methodologies.
Contacts
- Chief Examiners
- Dr Davide Orazi
Common questions
What are the prerequisites for MKF3871?
You need MKF1120 before you enrol. Enrolment rules also apply.
When is MKF3871 offered?
In 2026, MKF3871 runs in Semester 2 at Caulfield.
How much work is MKF3871?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKF3871 have an exam?
No. MKF3871 has 3 assessment tasks and no exam.