MKF5351 Marketing strategy masterclass
Faculty of Business and Economics
MKF5351 Marketing strategy masterclass is a level 5, 12-credit-point, postgraduate unit from the Faculty of Business and Economics, offered in 2027 in Semester 1 and Semester 2 at Caulfield. It has no prerequisites.
- Credit points
- 12
- Offered in 2027
- Semester 1, Semester 2
- Caulfield
- Assessment
- No exam
- 3 tasks
- Workload
- 288 hours
- per semester
Reviews
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Requisites
Before MKF5351
No prerequisites or corequisites besides the enrolment rules below.
After MKF5351
No unit lists MKF5351 as a prerequisite in the 2027 handbook.
Enrolment rules
You must be enrolled in course B6010, B6042, B6047 or B6052 and have completed 24 credit points of study from the Department of Marketing to undertake this unit.
Overview
This is the capstone unit of the Master of Applied Marketing degree program. The overarching goal of the degree is to prepare competent and responsible entrants to the marketing profession. Accordingly, this integrative, end-of-program capstone unit will help in translating knowledge gleaned from all other degree units (i.e. the academic discipline of marketing) toward the professional discipline of marketing. This will be achieved in the form of "direct decision making scenarios" (case studies), "experiential learning episodes" (simulation), "competitive situations" (mid-term case completion), "learning from academic and industry leaders" (research day, marketing masterclass, marketing breakfasts), and "immersive learning events" (industry visits).
Offerings in 2027
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On campus, block |
| Second semester | Caulfield | On campus, block |
Assessment
- Demonstration40%
- Written30%
- Project30%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
critically evaluate competitive marketing decision situations and craft innovative and systematic solutions for which personal responsibility is taken
- 2
exhibit a keen sense of personal learning from professionals (academic and practitioner), competitive and immersive situations and decision scenarios
- 3
develop a perspective of socially responsible and culturally sensitive global marketing practitioners.
Workload and teaching
- Workshops36 hours
- Assessments-
- Teaching approachSimulation or virtual practice
- Teaching approachActive learning
- Teaching approachIndustry-based learning
- Teaching approachCase-based teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 288 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit allows you to engage in guided, immersive experiences to develop relevant skills, knowledge and attitudes through simulation or virtual practice.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit provides you with the opportunity to engage in industry-based learning to incorporate professional and industry experience into your studies.
This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but you need to work together to examine, analyse and make decisions to resolve the situation.
Contacts
- Chief Examiners
- Tej Pochun
- Professor Peter Danaher
Common questions
What are the prerequisites for MKF5351?
MKF5351 has no prerequisites, but enrolment rules apply.
When is MKF5351 offered?
In 2027, MKF5351 runs in Semester 1 and Semester 2 at Caulfield.
How much work is MKF5351?
The handbook expects about 288 hours of study across the semester. No students have rated its difficulty yet.
Does MKF5351 have an exam?
No. MKF5351 has 3 assessment tasks and no exam.