MKF5402 Theories in marketing 2
Faculty of Business and Economics
MKF5402 Theories in marketing 2 is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics, offered in 2026 in Semester 2 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2026
- Semester 2
- Caulfield
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2026 handbook entry. See the 2027 entry.
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Requisites
Before MKF5402
No prerequisites or corequisites besides the enrolment rules below.
After MKF5402
No unit lists MKF5402 as a prerequisite in the 2026 handbook.
Enrolment rules
You must be enrolled in course B6023 to undertake this unit.
Overview
This unit is designed to provide you with exposure to the major theories in marketing on three sub-disciplines of marketing – marketing strategy, business-to-business marketing, and marketing models. This will include a discussion of classical and recent research in the sub-disciplines of marketing. The unit will provide you with a working knowledge of the important substantive topics and conceptual ideas that underlie research in these sub-disciplines. The unit will be delivered by a team of academics who are experts in these sub-disciplines. A set of required readings will be assigned ahead of each seminar. You will discuss and critique these readings, thus not only expanding their understanding of the marketing discipline but also developing critical analytical skills. You will also generate ideas for further research and formulate a research proposal.
Offerings in 2026
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | On campus |
Assessment
- Project100%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
Understand the seminal classic and recent articles in marketing sub-disciplines of marketing strategy, business-to-business marketing and marketing models
- 2
Analyse and critique research papers from different sub-disciplines in marketing
- 3
Acquire effective academic presentation and writing skills
- 4
Apply the knowledge acquired from critical analysis of the extant marketing literature to formulate new research ideas.
Workload and teaching
- Seminars36 hours
- Teaching approachResearch activities
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit allows you to develop their research skills by engaging in structured inquiry using a systematic approach and discipline-specific methodologies.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Where it fits
MKF5402 is part of 1 area of study in the 2026 handbook.
Contacts
- Chief Examiners
- Associate Professor Sudha Mani
Common questions
What are the prerequisites for MKF5402?
MKF5402 has no prerequisites, but enrolment rules apply.
When is MKF5402 offered?
In 2026, MKF5402 runs in Semester 2 at Caulfield.
How much work is MKF5402?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKF5402 have an exam?
No. MKF5402 has 1 assessment task and no exam.
Which majors and minors include MKF5402?
MKF5402 is part of Marketing studies.