MKF5463 Advanced buyer behaviour
Faculty of Business and Economics
MKF5463 Advanced buyer behaviour is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics, offered in 2020 in Semester 2 at Caulfield. It needs MKF5911 or MKF5917.
- Credit points
- 6
- Offered in 2020
- Semester 2
- Caulfield
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
The 2027 handbook has no page for MKF5463. This is its 2020 entry, the latest one.
Reviews
No reviews yetNo reviews yet. Be the first to review MKF5463.
Requisites
Before MKF5463
Prerequisites
Pass these before you enrol.
Prohibitions
You can't enrol if you have passed any of these.
After MKF5463
No unit lists MKF5463 as a prerequisite in the 2020 handbook.
Enrolment rules
If students are enrolled in course B6010, there are no prerequisites.
Equivalent units
The same content under another code. Only one of them counts.
Overview
This unit allows you to engage deeply with questions about consumers and consumption. How do consumers make purchase decisions? What makes them satisfied with their consumption experience? And what role does consumption play in consumers' lives? We will also address the question how to best obtain useful knowledge about consumers and consumption. The unit aims to develop your ability to critically examine key concepts and theories in consumer behaviour and to explore how they could be successfully applied in marketing.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | Split on |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
describe, identify and critically assess the role and contribution of main paradigms in the social and behavioural disciplines to the field of buyer/consumer behaviour and marketing decision making
- 2
analyse and critically assess the nature of explanation from a range of perspectives
- 3
analyse selected topics from the current consumer behaviour literature from different and multidisciplinary perspectives and critically compare and evaluate these perspectives
- 4
apply selected concepts and theories from the consumer behaviour literature to marketing problems
- 5
critically evaluate the usefulness of some of the core concepts in the consumer behaviour literature for marketing practice.
Workload and teaching
- Lectures40 hours
- Teaching approachResearch activities
- Teaching approachProblem-based learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Learning resources
Required resources
East, R, M. Wright and M. Vanhuele (2017), Consumer Behaviour: Applications in Marketing (3rd edition), Sage
Contacts
- Chief Examiners
- Professor Harmen Oppewal
Common questions
What are the prerequisites for MKF5463?
You need MKF5911 or MKF5917 before you enrol. Enrolment rules also apply.
When is MKF5463 offered?
In 2020, MKF5463 runs in Semester 2 at Caulfield.
How much work is MKF5463?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKF5463 have an exam?
No. MKF5463 has 1 assessment task and no exam.
More details
- Credit points
- 6
- Level
- 5
- Study level
- Postgraduate
- Faculty
- Faculty of Business and Economics
- Organisational unit
- Department of Marketing
- Type
- Coursework
- EFTSL
- 0.125
- Student contribution
- SCA Band 3
- Study abroad
- Not available
- Handbook years
- 2020