MKF5505 Marketing for healthcare managers
Faculty of Business and Economics
MKF5505 Marketing for healthcare managers is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics. It isn't offered in 2020. It has no prerequisites.
- Credit points
- 6
- Offered in 2020
- Other periods
- Monash Online
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2020 handbook entry. See the 2022 entry.
Reviews
No reviews yetNo reviews yet. Be the first to review MKF5505.
Overview
This unit will examine marketing activities undertaken by organisations with a special emphasis on the healthcare industry. It provides an introduction of marketing concepts and techniques covering aspects like value exchange, development of corporate and marketing strategic plans, product and service development, the use of marketing decision making tools and fundamentals of consumer behaviour.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| Teaching period 6 | Monash Online | Mo |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
examine the concepts and theories of marketing and apply them to health administration and healthcare
- 2
apply key techniques and tools of marketing management to healthcare environment
- 3
examine the scope and role of the marketing function and its relationship to organisational strategies and critically evaluate how functional marketing plans can be developed and implemented in the healthcare context
- 4
assess the marketing challenges facing firms in a more competitive global market place.
Workload and teaching
- Teaching approachOnline learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Chief Examiners
- Associate Professor Dewi Tojib
Common questions
What are the prerequisites for MKF5505?
MKF5505 has no prerequisites.
When is MKF5505 offered?
MKF5505 has no offerings listed in the 2020 handbook.
How much work is MKF5505?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKF5505 have an exam?
No. MKF5505 has 1 assessment task and no exam.